Online Publishing
 
Just Published: World Digital Media Trends

The World Association of Newspapers has gathered the latest digital media data and forecasts into a new publication, "World Digital Media Trends," to assist the world’s media strategists to profit from the tremendous opportunity of digital media.

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29 May 2007
 
Conference to Explore Reading Habits Among Young People

Time is getting short to register for the 7th World Young Reader Conference, “Making New Connections,” set for 25 to 28 March 2007 in Washington, D.C., USA.

The event will include the full range of new approaches, delivery platforms and rethinking we must be doing to have a hope that newspapers will connect with a generation whose members are more and more content to find out for themselves what’s going on and using paths we don’t provide.

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21 February 2007
 
Evolution - Not Revolution
The Telegraph was the first newspaper in the United Kingdom to offer its content online and the first to offer podcasts. It has embraced the digital future completely. Marketing Director Katie Vanneck and New Media Director Annelies van den Belt spoke about how to integrate new media into the newspaper culture.
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Newsletter No 31
11 July 2006
 
Using Online Advertising Tools to Learn What Readers Want
Chilean publisher Agustín J Edwards has been working with readership data on a per-story basis for three years. Page view counters have long been used to measure "click-throughs" on online advertising banners. Mr Edwards' newspaper, Las Ultimas Noticias, has attached them to every editorial story online, "so we can infer what readers are most interested in," he says.
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Newsletter No 31
11 July 2006
 
Preparing for the Internet Revolution in China
More than 100 million newspapers are printed in China each day, making the country the world's biggest newspaper market. It has more newspapers among the world's 100 largest papers than any other country. But while the Chinese newspaper market is booming, the Chinese Newspaper Association is not sitting on its laurels: It is preparing for the internet challenge. More
Newsletter No 31
11 July 2006
 
Looking for a Business Model
The Lebanese Daily Star currently has 750,000 monthly visitors and the number keeps increasing, according to General Manager Ayad Tassabehji. However, online advertising revenue represents 1 per cent of its overall advertising income. As many newspapers the world over, The Daily Star is looking for ways to increase its revenues online.
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Newsletter No 26
18 April 2006
 
MEPC: Online Publishing
How do you re-invent a classical market like publishing when it is growing too fast to track? This was the question Ahmed Al Mansoori, Chairman of the Second Middle East Publishers Conference, Dubai Consultancy, Research and Media Centre, asked and answered in the opening session. There are several ways that publications can and must re-invent themselves, pushed by technological advances, changing markets and the desire of readers for interactivity through online initiatives.
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Newsletter No 21
07 March 2006
 
Alanwar.com to Start Charging
The electronic edition of the Arab-language Lebanese newspaper Al Anwar, which claims to be the oldest Arab newspaper on the internet, will start charging for its services in six months. APN spoke to Zeena Trad, Head of Al Anwar’s internet edition. More
Newsletter No 9
06 December 2005