The World Association of Newspapers has gathered the latest digital media data and forecasts into a new publication, "World Digital Media Trends," to assist the world’s media strategists to profit from the tremendous opportunity of digital media.
Time is getting short to register for the 7th World Young Reader
Conference, “Making New Connections,” set for 25 to 28 March 2007 in
Washington, D.C., USA.
The event will include the full range of
new approaches, delivery platforms and rethinking we must be doing to
have a hope that newspapers will connect with a generation whose
members are more and more content to find out for themselves what’s
going on and using paths we don’t provide.
was the first newspaper in the United Kingdom to offer its content
online and the first to offer podcasts. It has embraced the digital
future completely. Marketing Director Katie Vanneck and New Media
Director Annelies van den Belt spoke about how to integrate new media
into the newspaper culture.
Chilean publisher Agustín J Edwards has been working with readership data on a per-story basis for three years. Page view counters have long been used to measure "click-throughs" on online advertising banners. Mr Edwards' newspaper, Las Ultimas Noticias, has attached them to every editorial story online, "so we can infer what readers are most interested in," he says.
More than 100
million newspapers are printed in China each day, making the country
the world's biggest newspaper market. It has more newspapers among the
world's 100 largest papers than any other country. But while the
Chinese newspaper market is booming, the Chinese Newspaper Association
is not sitting on its laurels: It is preparing for the internet
The Lebanese Daily Star currently has 750,000 monthly visitors and the number keeps increasing, according to General Manager Ayad Tassabehji.
However, online advertising revenue represents 1 per cent of its
overall advertising income. As many newspapers the world over, The Daily Star is looking for ways to increase its revenues online.
How do you
re-invent a classical market like publishing when it is growing too
fast to track? This was the question Ahmed Al Mansoori, Chairman of the
Second Middle East Publishers Conference, Dubai Consultancy, Research
and Media Centre, asked and answered in the opening session. There are
several ways that publications can and must re-invent themselves,
pushed by technological advances, changing markets and the desire of
readers for interactivity through online initiatives.
The electronic edition of the Arab-language Lebanese newspaper Al Anwar,
which claims to be the oldest Arab newspaper on the internet, will
start charging for its services in six months. APN spoke to Zeena Trad,
Head of Al Anwar’s internet edition.