Revenue Generating Initiatives
Free Newspaper Model Triumphs in Oman
The free newspaper model has seen a great success in many countries. Saleh Zakwani, CEO of Apex Press & Publishing, decided to follow the model and launched a free weekly in Oman in 2003: TheWeek. “The concept is hardly new to the rest of the world and I saw a great opportunity in customizing the existing model to the Omani market,” he says.
Newsletter No 15
24 January 2006
Marriage Makes Money
Citizens from the Indian subcontinent form the largest expatriate community in the UAE and the main audience for English-language newspapers in the region. To increase its circulation, Khaleej Times offers them a new product: ‘Matrimonial Times’, a supplement where Asian readers can look for marriage partners. It has had unexpected benefits.
Newsletter No 12
27 December 2005
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