Revenue Generating Initiatives
 
Free Newspaper Model Triumphs in Oman
The free newspaper model has seen a great success in many countries. Saleh Zakwani, CEO of Apex Press & Publishing, decided to follow the model and launched a free weekly in Oman in 2003: TheWeek. “The concept is hardly new to the rest of the world and I saw a great opportunity in customizing the existing model to the Omani market,” he says.
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Newsletter No 15
24 January 2006
 
Marriage Makes Money
Citizens from the Indian subcontinent form the largest expatriate community in the UAE and the main audience for English-language newspapers in the region. To increase its circulation, Khaleej Times offers them a new product: ‘Matrimonial Times’, a supplement where Asian readers can look for marriage partners. It has had unexpected benefits.
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Newsletter No 12
27 December 2005
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