Newsletter No 15 24 January 2006
 
Conferences & Seminars:
Changing Middle East Publishing Market To Be Examined at Regional Conference

The "transformation" of the Middle East publishing market will be examined at the 2nd Middle East Publishing Conference, to be held in Dubai on March 5 and 6, organizers said today.

"For 2006, we are focusing on the transformation taking place in Middle East publishing -- from the new emphasis on the importance of circulation audits to the greater transparency that is now evident in the region's media, along with an unprecedented willingness to adopt investigative journalism," said Mohamed Baharoon, Research Director at the Dubai Consultancy, Research and Media Centre, which is organizing the event in conjunction with the World Association of Newspapers and the international magazine publishers association FIPP.

The conference, announced at a press conference in Dubai on Tuesday 24 January, takes the theme, ""Re-inventing the Middle East Publishing Market." It will be held under the patronage of HH General Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai.

"The strength of this conference, which builds on what we achieved last year, lies in bringing together the best practices of print media from the region with international experts," said Larry Kilman, Director of Communications of the Paris-based WAN. "The conference will feature presentations about a wide range of publishing issues, focusing on publishing strategies, on new media and technology, on expanding advertising markets, on establishing effective distribution systems, on improving research, on improving editorial credibility, on increasing revenue, and much more. The goal is to better equip participants to meet the challenges of publishing in Middle Eastern markets."

Conference details, including registration information, can be found at http://www.mepcuae.com/mailer/mepc2006coverpage.htm

The conference will feature presentations and no less than 10 workshops on such themes as: circulation auditing; format change; free or paid?; classified advertising migrating online; cross-border publishing; print versus online publishing; and much more.

For further information, please contact apn@wan.asso.fr