Latest News: Just Published: World Digital Media Trends
The World Association of Newspapers has gathered the latest digital media data and forecasts into a new publication, "World Digital Media Trends," to assist the world's media strategists to profit from the tremendous opportunity of digital media.
The report, a companion to WAN's annual World Press Trends publication, explores global and regional trends in usage patterns and revenue generation in digital media, and compares them with other media. The data include forecasts of these media trends.
"Media companies, including multimedia newspapers, are navigating the rapidly changing territories of mobile, internet and other digital media, armed with data and forecasts from a wide variety of disparate sources," said Timothy Balding, Chief Executive Office of WAN. "We felt there was a need to compile, analyse and provide a context for this data, updated on a regular basis, to provide media analysts with a clearer picture of the digital landscape and the opportunities the trends may represent."
World Digital Media Trends includes information on:
- Ad spending across media channels;
- Consumer use of multiple media;
- Mobile phone revenue opportunities;
- Simultaneous media consumption;
- Youth media consumption trends;
- Video online growth;
- Local online advertising trends.
It also includes the WDMT Index, which shows the digital "hotspots" around the world, to help explain the country-by-country and regional trends in digital consumption and revenue.
The report, which will be unveiled at the World Newspaper Conference in Cape Town, South Africa, from 3 to 6 June (http://www.wan-press.org/capetown2007) was compiled from data provided by a wide variety of sources, including the Arbitron, Borrell Associates, Carnegie Corporation, the European Commission, the Interactive Advertising Bureau, Forrester, Nielsen NetRatings, Morgan Stanley Research, the Organisation for Economic Cooperation and Development, the Online Publishers Association, the Pew Research Center, PriceWaterhouse Coopers, the Readership Institute, Zenith Optimedia, and many others.
WAN is a leading provider of industry research and analysis through its Shaping the Future of the Newspaper project, which identifies, analyses and publicises all important breakthroughs and opportunities that can benefit newspapers all over the world. SFN provides WAN members with Strategy Reports on these developments, a library of case studies and business ideas, and a wealth of other vital information for all those who need to follow press industry trends.
WAN members will receive a complimentary copy of the report, along with six other annual strategy reports from the SFN project. More information on WAN membership is available at www.wan-press.org/membership.
WAN conducts the SFN project with support from four international partners -- PubliGroupe, the Swiss-based international advertising and promotion group; MAN Roland, a leading company for newspaper production systems; UPM, one of the world's leading printing paper producers; and Telenor, the leading Norwegian telecommunications, IT and media group.
The Paris-based WAN, the global organisation for the newspaper industry, represents 18,000 newspapers; its membership includes 76 national newspaper associations, newspaper companies and individual newspaper executives in 102 countries, 12 news agencies and 10 regional and world-wide press groups.
Inquiries to: Larry Kilman, Director of Communications, WAN, 7 rue Geoffroy St Hilaire, 75005 Paris France. Tel: +33 1 47 42 85 00. Fax: +33 1 47 42 49 48. Mobile: +33 6 10 28 97 36. E-mail: firstname.lastname@example.org